Nouveau: un Observatoire des Cybermarchés

Pour les acteurs du web, le débat entre coût d'acquisition et coût de fidélisation est capital : reconquérir un visiteur non satisfait coûte de plus en plus cher avec un impact négatif sur l'image de marque difficile à quantifier, et un taux de retour sur investissement aléatoire.




Pour en savoir plus : observatoire e-performance

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